What is this survey all about ?
The Background
Every day one can hear about the endless possibilities provided by the Internet
and the so called
World Wide Web, whoms ease to use made its popularity
rocket sky high. Its this popularity,
which lets a lot of firms jump on the Internet as they expect the WWW to become
the
goldmine of the future.
The Problem
As almost every business is rushing to the WWW in expectance to find gold,
they know
little or nothing about Us, the people who are actually using the WWW.
The problem is therefore obvious :
How can a business be succesful in serving Us, the WWW user,
if they do not know all the aspects of Us as their audience and judges?
This is then also the main reason, why a promising business opportunity turns
out to
waste the investors money as well as the WWW users money.
The Aim
To prevent the WWW user as well as investors from getting disappointed and
wasting internet
resources a way of communicating with each other has to be found. Hereby the
aim is
to improve the quality of the WWW supply for the WWW user.
The Solution
The Danish Internet Survey gives the Danish WWW user the possibility to tell
their wishes and
preferences and giving them thereby the possibility to take active influence
on the further
development of the WWW in Denmark !
Why Danish ?
There have been already a whole bunch of surveys on the WWW, but all of them
was more or less
about the North American WWW user. As one could expect the Danish WWW user
to be
different from the North American WWW user, it is indispensable to find out
what are the characteristics of the Danish WWW user.
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